About ACTIVE Network

If you've run in an Ironman or Color Run, purchased tickets for Pearl Harbor, or booked a campground via ReserveAmerica, you've probably used a platform that was part of the ACTIVE Network. ACTIVE is a major provider of event and activity management software, powering everything from consumer-facing event registrations to B2B camp and facility management tools.

The Research Challenge

The research challenge at ACTIVE was the sheer variety of its products. The portfolio included multiple B2B and B2C platforms, ranging from consumer-facing registrations to back-end B2B software, each with its own unique users, business needs, and history.

My Role as Researcher

As a user researcher on the Global User Experience Research team, I designed and ran mixed-methods studies to provide clear findings for this diverse portfolio. I partnered with product managers and designers to deliver insights that informed their roadmap decisions and design priorities.